Our Film

Rather than just tell you about how we work, we thought we’d show you...

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Who We Are

We go all out to get the best people on our team, here in London and around the world through our Global Partner Network. Yes, they’re smart, creative and award-winning in their own right but they also know how to collaborate to get the best results. We set great store by that. And by making ours a stimulating and inspiring environment so that everyone here, not just one or two of us, is equipped to provide strong counsel and fresh thinking.

Interested in joining us?
Find out what we offer.

What We Do

We pride ourselves on giving confident, honest advice and creating powerful campaigns that resonate with our clients and their stakeholders. Whether it’s public affairs, advocacy development, media relations or reputation management, we offer specialism across a multitude of communication channels, and the sharpest tools for the job. The result? Well-honed health messages that connect with their audiences, in the UK, Europe or globally.

How We Work

Our focus is on setting new standards and helping clients thrive. We encourage unconventional free-thinking and back it up with methodologies to boost creativity, track results and maximise effectiveness. We look for new ideas and fresh stimuli because, in a highly competitive, heavily regulated market, you need a strong point of view, an ear to the ground and the ability to act before everyone else.

Watch Our Film


Popcorn

Just:: Invent


Curiosity Discovery Invention Realness

Great ideas don’t just happen. We’ve designed our own techniques and tools to boost creativity, cultivate original thinking and capitalise on the potential of everyone in the team. If it means creating a teenage girl’s bedroom to stimulate client thinking around sexual health, we’ll do it. If a trip to TomTom HQ in Amsterdam would help, we’ll go. Every idea needs a little encouragement to take root and flourish.

Who We Work With

We’re proud that clients - like Justees:: - tend to stay. Our live client list includes some of the world’s biggest names in healthcare. It also features some of the smaller ones. And we’re proud of that too. Having a lively mix of businesses and charities of all sizes, with challenges in everything from asthma to ADHD, epilepsy to oncology, arthritis to sexual health, keeps thinking fresh.

Abbvie
Caris Life Sciences
Facing The World
GSK
Meningitis Now
Mundipharma
Novartis
Pfizer
Roche
Sanofi
Shire
UCB
ViiV

Global Network

Global Network

We have a proven track record in executing internationally, managing multiple agencies and across multiple languages. Over the last seven years, we have built up a network of like-minded Agency partners who are mainly independent, specialist agencies. Read about trends in global communications based on consultations with a number of senior clients. Read more

Australia

Cube Public Relations Suite 3, Level 2 61 Dunning Avenue, Rosebery Sydney, NSW 2018 Australia http://www.cube.com.au

Australia

Ethical Strategies PR Counsel Level 12, 1 Elizabeth Plaza
North Sydney, NSW, 2060 www.ethicalstrategies.com...

Brazil

Fundamento PR Al. dos Maracatins
992 - bloco A - 3º andar
04089-001 - São Paulo - SP
Brazil www.fundamento.com.br

Germany

HERING SCHUPPENER Healthcare Hohe Brücke 1, 20459 Hamburg, Germany http://www.hs-healthcare....

Ireland

The Reputations Agency Corporate Reputations Ltd
25 Merrion Square,
Dublin 2, Ireland http://thereputationsagen...

Italy

HealthCom Consulting Via Bartolomeo Eustachi 46
20129 Milan, Italy http://www.hcc-milano.com...

Japan

Kyodo Public Relations Dowa Building 7-2-22 Chuo-ku Ginza,
Tokyo, Japan http://www.kyodo-pr.co.jp...

Morocco

Cap Strat www.capstratcom.com

Nordics

SPRINGTIME http://springtime.nu

Poland

Comm Start Agency Glebowa 18F, 02-988 Warsaw http://www.commstart.pl/e...

Singapore

Salt 100 Cecil Street, #10-01 The Globe,
Singapore, 069532 www.saltsingapore.com

Spain

COM SALUD Tren de Arganda 8I, bajo A. 28032 Madrid, Spain http://www.comsalud.es

The Netherlands

Public Eyes Healthcare Communications BV Dorpstraat 103
4851CL Ulvenhout www.publiceyes.nl

USA

SmithSolve Communications Consulting 16 Washington Street, Suite 204
Morristown, New Jersey 07960 http://smithsolve.com

USA

Makovsky 16 East 34th Street
New York, NY 10016 http://www.makovsky.com

Contact Us

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Joining The Team

All Justees enjoy the following benefits:

  • Just:: Drama School – a tailored development programme for all Justees
  • 6-monthly reviews and a culture of continuous feedback and coaching
  • One-to-one sessions with a qualified coach throughout the year
  • Regular socials, quarterly company updates and Pub in the Hub in every Friday afternoon
  • 6 weeks annual leave (plus bank holidays)
  • The occasional Short Friday to give you the time and space to indulge your natural curiosity

Interested? Please email Alex at alex@justhealthcomms.com

Jennie Talman, Managing Director
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Jennie Talman, Co-founder

Jennie founded Just:: with Emma Crozier after more than two decades in healthcare PR. She cut her teeth working at Burson-Marsteller where she rose from Account Executive to Managing Director before being poached by Chandler Chicco to head up their London office. Here, she took the team from six to forty in six years before co-founding Just::.

Emma Crozier, Managing Director
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Emma Crozier, Co-founder

Emma started her health communications career in two specialist medical education agencies before joining PR powerhouse Cohn & Wolfe. Within five years, she had progressed to the Board. She was then headhunted by Chandler Chicco where she led new business development and designed award-winning UK and global campaigns. She co-founded Just:: with Jennie in 2006.

Kirsty Mearns, Managing Director
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Kirsty Mearns, Managing Director

In 2014 Kirsty joined Just:: to lead the five-strong senior management team. Offering a wealth of experience in medical education in particular, Kirsty further bolsters the strength and diversity of the agency’s integrated communications expertise.

Julia Kirby, Director
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Julia Kirby, Director

Julia has led national and international programmes for clients such as Bayer, Schering Pharma, Shire, Johnson & Johnson and AstraZeneca covering women’s health, cardiovascular, mental health, diabetes and pain management, with particular expertise in portfolio communications. A mental health campaign led by Julia helped bring balance to the UK’s reporting of schizophrenia and produced a report on gold standard mental health services for former UK PM Tony Blair.

Laura Chambers, Director
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Laura Chambers, Director

Our first Just:: recruit, Laura had previously held positions at Red Door Communications and Chandler Chicco Agency. A UK specialist, she has experience across diverse therapy areas, including hypercholesterolaemia, oncology and smoking cessation. Her career highlight to date is generating coverage for a NICE technology appraisal in all nine national newspapers, with five featuring the story on the front page. It yielded just under 250 million opportunities to see.

Catherine Barnett, Director
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Catherine Barnett, Director

Cat joined Just:: as Director in 2014, where she is focusing on stakeholder engagement initiatives and the global network. Over her career, Cat has worked at a number of globally-networked agencies and has expertise in product campaigns – pre-, at- and post-launch, LOE communications, portfolio leadership communications, disease awareness, market research co–ordination, issues preparedness and management, public policy and medical education. With her extensive experience of global and European campaigning, she is also very strong in affiliate engagement and programming.

Jon Spiers, Head of Political Relations
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Jon Spiers, Head of Public Affairs

Jon joined the UK’s largest charity, Cancer Research UK, as a graduate trainee. He recruited over 400,000 campaigners to back game-changing campaigns, including the successful bid to ban smoking in the workplace, hailed as public health’s largest step forward in fifty years. As Head of Public Affairs and Campaigning, he managed all its political relations in Westminster and internationally, before joining Just:: to lead our public affairs team.

Jo Hewitt, Director
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Jo Hewitt, Director

Jo joined us in 2008 and has been instrumental in developing the strength of our client relationships. She has over 12 years’ experience in healthcare communications, and today is pivotal to the development of our medical education business.

Glen Halliwell, Director
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Glen Halliwell, Director

Glen joined Just:: as a Client Director in 2014. Glen previously ran the client services team at TVF Communications and prior to that was with Resolute Communications. Glen’s strength is in designing, developing and implementing global medical education programmes. He is a certified Medical Publications Professional.

Media Relations

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Media Relations

Stop smoking

Our media relations campaign for a new non-nicotine therapy reached 85 million people. Positive medical and consumer coverage appeared in all nine national newspapers, five on the front page, generating just under 250 million opportunities to see.

Media Relations

Calling for action in prostate cancer care

Our Forgotten 10,000 report was presented to the All Party Parliamentary Group on Cancer and resulted in an in-depth exclusive Daily Telegraph article.

Media Relations

A pioneering procedure for acid reflux

Our exclusive patient interviews pre- and post-surgery generated pick up across local, regional and national outlets. Print, radio, TV, women’s mag and online coverage (including an eight minute feature on BBC Radio 4) reached over 7.5 million consumers in the UK.

Medical Education

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Medical Education

Loving their guts

The educational initiative, Gut Instinct, was developed with international experts from across Europe. The flexible content, including an animation powerfully demonstrating the impact of treatment choice on gut health in arthritis, enabled markets to host local educational meetings for primary care physicians.

Public Affairs

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Political Relations

Earlier detection of ADHD in schools

We held 14 meetings between our multi-disciplinary steering group and key politicians and senior civil servants as well as a Parliamentary reception.

Digital

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Digital

Viral awareness of epilepsy

The ‘Epilepsy in our Time’ campaign used online video diaries on European Epilepsy Day, plus media relations which resulted in 2,234 Facebook ‘likes’ and endorsement from leading international patient advocacy groups.

Digital

Social media talks chronic pain

To increase public understanding across Europe, our e-Bill of Rights and photography initiative for people living with chronic pain via Facebook was active across 31 countries and had 47 formal patient advocacy group partners.

Message Development

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Message Development

Launching a first in class drug

We developed a global message matrix to allow us to tell the story to the media, built on scientific messages that were tested with medics and distributed to multiple markets for the global launch.

Message Development

Promoting goats’ milk

Our messaging workshop with the client team and a dietician produced a compelling health story for goats’ milk, the basis for the entire promotional campaign.

Message Development

Arthritis drug trial results

In advance of new data published in The Lancet, we hosted a messaging workshop in collaboration with country affiliates. The resulting messages were used in local media comms when the story appeared.

Event Management

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Event Management

Promoting the NSAID debate

In partnerships with experts, we ran large-scale Test the Nation meetings for primary care physicians from Europe, Canada, Australia and New Zealand. 1,913 physicians were exposed to the new drug trial results, with 97% saying it would influence their clinical practice.

Advocacy Initiatives

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Advocacy Initiatives

Living with chronic pain

Working with 50+ independent European experts, we gained endorsement from professional and patient organisations to raise awareness and call for change in the management of chronic pain across Europe.

NHS Customer Development

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NHS Customer Development

Equipping service providers

Working with experts, we have devised and run a series of two-day workshops across the UK over the last four years, equipping NHS professionals to operate more like small business owners in marketing and managing local specialist services.

Market Access

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Market Access

Helping people stop smoking

In collaboration with Leicester City Stop Smoking Service, our three-month campaign provided information, advice and support to a local community on how to quit. A roadshow, intervention training, a school workshop supported by QUIT’s children’s champion Duncan Bannatyne, open day consultations at workplaces and a graduation ceremony encouraged people to seek NHS support. 1,442 Leicester residents set a date to quit smoking, an increase of 13% on the year before.

Disease Awareness

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Disease Awareness

Targeting people with chronic pain

Events in shopping centres across the UK targeted chronic pain sufferers, helping articulate their symptoms and signposting local services. We generated surround sound broadcast and print coverage in each location.

Regional Campaigning

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Regional Campaigning

To help people in Sheffield with COPD

Our giant inflatable boxing match at Meadowhall Shopping Centre, and Boxercise class at a city centre ASDA helped raise the expectations of local people living with COPD.

Regional Campaigning

Helping Leicester smokers quit

A roadshow, intervention training, a school workshop supported by QUIT’s children’s champion Duncan Bannatyne, open day consultations at workplaces and a graduation ceremony encouraged people to seek NHS support and resulted in a 13% increase in local residents setting a quit date on the year before.

Internal Communications

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Internal Communications

Sharing positive news

We ran activities, including brand team e-bulletins and podcast interviews plus a toolkit for European markets, to motivate and inspire teams across Europe around World Diabetes Day and beyond.

Internal Communications

Support for a new sales campaign

To support the new sales campaign – Step to Success – for an epilepsy drug, we produced a series of posters, screensavers, HTML emails and videos with input from epilepsy experts.

Workshop and Skills Training

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Workshop and Skills Training

Outside Insights meeting series

Trips for a Respiratory Inhalation Devices and Research team to TomTom HQ, McLaren HQ and Arsenal FC to trigger new thinking around electronics in inhalers.

Issues and Crisis Management

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Issues and Crisis Management

Plan, alert and respond

We partner with clients to horizon scan for, preempt and manage potential issues. We provide issues counsel, develop Q&As/statements and run scenario-planning workshops and real-time issues simulations for UK and Global clients. We provide robust monitoring, including tracking the balance/tone of media reporting around specific issues and topics.

Reputation Management

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Reputation Management

Building profile for an HIV company

We organised the client’s first ever meetings with policymakers, including Baroness Gould and the DH Sexual Health team plus patient focus groups and policy interviews with specialists, GPs and commissioners culminating in a high-profile Summit.

Corporate Leadership

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Corporate Leadership

Making a clear statement in HIV

We collaborated with key internal stakeholders to build a powerful communications platform that demonstrates our client’s commitment to the therapy area, their genuine desire to consult with the community and their ability to bring fresh thinking to the field.

Data Communications

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Data Communications

Communicating a complex story globally

We managed international communications around Marketing Authorisation for a drug with a novel mechanism of action via a multi-media press release and online media hub. Affiliates leveraged centrally-provided collateral and positioned the hub as an enduring ‘go-to’ resource for journalists full of media-rich content. Opportunities to see have exceeded 400 million, with message penetration at 85% and a quarter of all brand web-traffic directed to the hub.